Resume examples by role, in real type

Fennick Outdoor Co., Atlanta

• Manage a $60K monthly paid social and search budget, holding blended return on ad spend (ROAS) at 3.4 through 2025.
• Launched the Ridgeline tent line with a six-week paid, email and creator campaign: $410K first-quarter revenue, $290K from tracked campaign links.
• Rebuilt the Klaviyo welcome and abandoned-cart flows, lifting email and SMS revenue per recipient from $0.42 to $0.61 in six months.
• Cut customer acquisition cost (CAC) from $48 to $39 by pausing the five weakest audiences and testing 14 ad creatives.
• Ran 22 A/B tests in 2025; seven shipped, lifting product page conversion rate from 2.1% to 2.6%.
• Migrated reporting from Universal Analytics to Google Analytics 4 in 2023 and rebuilt the purchase and signup events.
• Lead a team of 3 and one paid media agency, with a weekly spend and revenue report that finance uses to set the next month's budget.

Larch & Lowe Home, Atlanta

• Grew organic search traffic from 18K to 41K monthly sessions in three years by rewriting 60 category and product pages.
• Ran Google Ads search campaigns on a $12K monthly budget and cut cost per click 22% through negative keyword cleanup.
• Built the twice-weekly email program; click-through rate rose from 1.1% to 1.8% after list segmentation.
• Set up UTM tags and a weekly dashboard so each channel's revenue could be compared in one view.

Georgia State University

Bramblewood Grocers, Chicago

• Analyzed promotion results across 140 stores in SQL and Python; moving two weak promotions saved an estimated $310K a year.
• Built a Tableau shrink dashboard for store managers; weekly spoilage reviews at 30 stores followed and shrink fell 11% in two quarters.
• Designed and analyzed an A/B test of loyalty-app offers with a control group of 60,000 users; the winner lifted redemptions by 6%.
• Moved 14 reporting queries into dbt models on Snowflake, cutting the nightly refresh from 3 hours to 40 minutes.
• Agreed one definition of an active customer with finance and marketing, ending three conflicting counts.

Lakemont Credit Union, Chicago

• Automated the monthly board report with Power Query and SQL Server, cutting 12 hours of manual work to 2.
• Built 9 recurring Excel and SQL reports for lending and branch teams and retired 20 old ones that nobody used.
• Found a duplicate-record problem that overstated active accounts by 2% and cleaned 18,000 records.
• Trained 15 branch staff to answer their own questions with pivot tables and XLOOKUP.

Great Lakes Health Network, Chicago

• Cleaned and merged three appointment datasets of about 400,000 rows in R for a no-show analysis.
• Presented the findings to a clinic manager, who changed reminder timing at two sites.

University of Illinois Chicago

Cobalt Lane Wireless, Phoenix

• Handle 55 to 65 phone and chat contacts per day on billing, plan changes and device troubleshooting, in Genesys Cloud and Zendesk.
• Hold a 94% customer satisfaction score (CSAT) and 82% first-contact resolution (FCR) over the last 12 months in a 40-person center.
• Score 96 out of 100 on monthly quality assurance (QA) reviews and keep schedule adherence at 95% or higher.
• Save about eight cancellations a month by de-escalating billing disputes and offering plan options within policy.
• Mentored six new hires through their first 30 days; five reached the team's quality target by week six.
• Wrote 14 knowledge base articles on billing and device issues that the team now uses in Zendesk.

Saguaro Home Supply, Phoenix

• Served about 120 customers a day at the returns desk and service counter, processing returns and exchanges at the point of sale.
• Resolved damaged-item and wrong-item complaints on the spot, escalating only two or three a week to a manager.
• Ran online order pickup for 25 orders a day, matching IDs and receipts with no mix-ups in the last year.
• Balanced the register at every close with a variance under $5.
• Interpreted for Spanish-speaking customers, about 15 a week.

Glendale Community College

Halden Pay, Lisbon

• Cut checkout latency from 480 ms to 90 ms by moving pricing to the edge.
• Redesigned the payment step, cutting drop-off from 38% to 21% in one quarter.
• Built the Halden design system in React, now used by 4 product teams.
• Led four engineers through the move from server-rendered checkout to a typed React app.
• Shipped saved payment methods, so repeat orders skip two steps.
• Ran usability testing with 40 merchants before each release; added accessibility audits to every release.

Brightline Studio, Lisbon

• Built the booking flow used by 40 clinics and cut no-shows with SMS reminders.
• Cut patient sign-up from 11 minutes to 4.
• Brought the booking app to WCAG 2.1 AA, closing 87 accessibility issues.
• Wrote the design-token pipeline the studio still ships with.

Atelier Norte, Lisbon

• Built web projects for 30+ clients, from brand sites to booking tools.

Universidade de Lisboa